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Outer
Campaign
[01]
Creative Director
The Summer of Wonder campaign was created to position Outer as more than outdoor furniture: it’s the backdrop for the moments that define summer. Built around the balance of durability and delight, the campaign connects Outer’s all-weather engineering with the joy, spontaneity, and magic of outdoor living. Through evocative headlines, lyrical storytelling, and versatile creative assets, Summer of Wonder captures how Outer transforms any forecast into an invitation to gather, linger, and live better outside.
Role: Creative Direction & Strategy, Art Direction, Graphic Design, Copy & Video Editing.
Dee Grossmann is a New York-based Graphic Designer & Creative Director who applies empathy and authenticity to holistically shape brand storytelling through design. She is currently the Creative Director at Outer.
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