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Saint Moran
Creative Direction
In partnership with Honor Code Creative, I led visual Creative Direction and Identity Design to refresh Saint Moran’s evergreen product imagery and elevate its on-model campaign photography. Guided by the concept of The Knowing Rebel, the work embraced a refined visual language that balanced audacity with intelligence, aspiration with realness. Models embody a modern-timeless ease — confident, playful, and unapologetic — while the meticulously crafted product imagery captured the brand’s artful, high-quality essence. Together, these visuals reflect Saint Moran’s assured yet effortless appeal to bold, pleasure-seeking individuals who know their worth.
Role: Creative Direction, Art Direction, Graphic Design, and Packaging.
