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Rebecca Taylor
Design Direction & UX/UI
[05]
Rebecca Taylor is a lifestyle brand defined by its unique signature: femininity with an edge. Their approach to contrast—bold prints with rich textures, intricate details with effortless wear, and unexpected moments of magic—creates a modern, elevated aesthetic. I aimed to bring that same spirit to the Rebecca Taylor website by developing the design direction and UX, blending serif and sans-serif typography, allowing imagery to breathe while still commanding attention, and incorporating subtle, sparkling elements. The result is a site with refined lift and a touch of Parisian cool.
Role: Design Direction, UX/UI, and Graphic Design.
Dee Grossmann is a New York-based Graphic Designer & Creative Director who applies empathy and authenticity to holistically shape brand storytelling through design. She is currently the Creative Director at Outer.
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