OurX

For the debut of OurX, a personalized haircare brand rooted in the textured hair community, I led design direction across the beta launch—including homepage design, influencer outreach, packaging, social media, ad creative, and overarching visual identity. The creative approach centered on crafting a visual and verbal language that felt both intimate and empowering—inviting users into a space that was as personal as it was collective. The design language blended the brand’s science- and tech-driven foundation with thoughtful, authentic details to build trust, credibility, and connection across every touchpoint.

Role: Design Direction, Creative Strategy, Art Direction, and Graphic Design.