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Modern Age
Creative Direction, Branding, Product Design
[02]
I shaped the creative direction for Modern Age, blending medical credibility with aspirational design to set a new standard in personalized longevity. My work spanned guiding the UX for the in-studio photo booth experience, which generated a personalized client timeline, as well as leading design across website, email, and social to ensure each touchpoint felt modern, intuitive, and human. In collaboration with agency partner Mythology, I ensured alignment across brand storytelling and execution.
Role: Creative Direction, Visual Design, UX/UI, Packaging, and Graphic Design.
Dee Grossmann is a New York-based Graphic Designer & Creative Director who applies empathy and authenticity to holistically shape brand storytelling through design. She is currently the Creative Director at Outer.
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