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M.Gemi
Creative Direction
[04]
Italy wasn’t just a backdrop—it was an essential part of the story. I wanted to celebrate M.Gemi’s Italian roots by capturing the spirit of the culture in iconic, evocative locations that felt both timeless and alive. Through a mix of model and product-focused imagery, we highlighted the brand’s core selection and classic silhouettes, creating a visual narrative that felt layered, luxurious, and unmistakably Italian—where tradition meets modernity in every frame.
Role: Creative Direction, Visual Design, OOH, UX, and Packaging.
Dee Grossmann is a New York-based Graphic Designer & Creative Director who applies empathy and authenticity to holistically shape brand storytelling through design. She is currently the Creative Director at Outer.
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